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Despite the background color, we are not all Shrek’s children. We all have in common the passion of creativity andour engine is powered by our ideas. Which can be defined as green energy and clean enthusiasm for our work.
I am a new member of the crew, without fear of depth. My job is to explore the vastness of communication, both in a conceptual sense, with the development of Copy Strategy, and in a practical sense, with the drafting of any word that passes through my world.
After many years spent in the closed ports of major international advertising agencies, I also decided to take off with Kayak.
The skills are many, starting from the Naming of each product that is born. And when it grows, the institutional or promotional campaigns arrive.
With the capacity to adapt to big or small screens, on radios or billboards, surfing around the web, on sites and Social media, with all the agility that a paddle can give.
I started my career as a copywriter, but I soon learned the strategic accountant role never ceasing to get excited about anything that can broaden my horizons. After years of classic advertising, I started having a crush on web marketing and my infatuation grows stronger every day.
I love to ferry customers into the open and fishy spaces of the web and social networks where all the avant-garde marketing strategies and perfectly traceable results are steadily redesigning the market scenario.
My love for new routes took me across the border, reaching Lugano where I currently live offering local and Italian companies a branch of Kayak, supported by the skilled Milanese team.