The reality of 3D realisations is now widespread in every area of communication, from publishing to cartoons, with truly astonishing results. The challenge, however, is to always find a concept that gives content to beautiful images, because without creative thought support they become wonderful exercises but ends in themselves.
Kayak has had fun playing with her K by forming surreal landscapes, making her staff dance for Christmas greetings, inventing characters to use as mascots and even creating games, such as the three-dimensional rebus.
After all, even the most sophisticated artificial intelligence cannot get very far without the necessary mediation of craftsmanship, the only basis on which sensible, sometimes sensational advertising can be founded. Discover all the ideas in the dedicated section and have fun.