The IMI real estate group has been active in the Milanese market for over 30 years, therefore it boasts very rare experiences and professionalism in the sector. For this reason it has decided to communicate a serious but simultaneously ironic brand positioning, capable of offering a complete and reliable consultancy service, with a touch of congeniality.
IMI has chosen to have a distinct and recognizable brand personality in the confused panorama of Milanese real estate agencies. Which was possible with the use of clean graphics and a simple play of words, even with the brand name.
The format is so flexible that it adapts well to any promotional material, such as calendars or flyers.