Effective advertising for a good cause, which includes a logo redesign, the development of advertising campaigns, the creation of a website, and the design of various promotional materials, such as posters, brochures, bookmarks, a Christmas raffle, the “5×1000” donation program, and more.
The “Nati per il futuro” Association was founded to protect and assist newborns, children, and their families when they are diagnosed with complex conditions such as metabolic disorders, rare diseases, and eating disorders, offering various forms of support and assistance from the very beginning.
Kayak oversaw the project from the initial logo design phase onward, creating a stylized image of a child and a heart intended to convey the nonprofit’s deep love for sick children.
The advertising agency Kayak then took on the task of create a fresh and lively website to address the sensitive topic of illness with a childlike spirit. The related promotional materials are also based on the same creative concept: maintaining an innocent perspective even in difficult situations, in order to envision a bright future for the young patients.
To present in detail the many projects of Nati per il futuro, Kayak Advertising created an original brochure with a three-panel fold, given the breadth of content to be presented. This provided a simple yet effective creative solution to offer a comprehensive overview of the nonprofit’s initiatives, while maintaining an attractive visual appeal to optimize the marketing approach. It’s not enough to do good; you also have to communicate it well.
