Communication becomes technological: Kayak for Viking Italy.

Viking Italy is a professional radio bridge connection operator, for which the communications agency Kayak created the website and landing pages with responsive design, corporate image, institutional communication brochure, various marketing promotional materials, as well as 3D visuals.

Creative strategy.

Viking Italy is an excellence in the field of professional telecommunications services, with top-notch technology and proprietary infrastructure. Kayak ADV accepted the challenge of communicating its very specialized content in an understandable way, so it chose the language of icons and evocative images. He created the website and landing pages with the help of metaphors and symbols to integrate technical details with evocative representations, but not only that.

With the development of skills in 3D renderings, the Milan-based communications agency created custom images, for posters and pages, exactly as requested by the client. He also created customized icons for the different services, which summarize Viking Italy’s strengths with power and speed in a few clear lines.

The advertising communication.

The Little Prince said that “the essential is invisible to the eyes,” like Viking’s connection bands. The Kayak agency also harnessed the symbolic power of this message for the brochure cover, turning an advertising communication into an artistic icon. The gesture of creating life becomes a powerful visual metaphor, simplifying Viking Italy’s complex technology with a famous image, which becomes immediately understandable.

To effectively render the message of the power of transmission, the Milan-based communications agency inconvenienced Michelangelo, using his creation of Adam as a marketing image, perfect for rendering the idea of the power of connection offered.

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